Life360 Rides the Family Wave to Record Q3: Revenues, Subscribers, and a $120m Adtech Bet

San Francisco-headquartered but ASX-listed Life360 (ASX:360) has once again cemented its standing as a tech standout with a bumper Q3 FY2025 result, boasting record growth across its core subscription metrics, revenue, and bottom line. And just to keep things interesting, it’s also adding a shiny new toy to the mix - announcing a US$120 million acquisition of adtech firm Nativo.

For the quarter ending 30 September 2025, Life360 posted revenue of US$124.5 million, a 34% year-on-year leap, driven largely by robust gains in paying subscribers and international traction. Subscription revenue was the star performer, surging to US$96.3 million - also up 34% - with core subscription revenue climbing 37% to US$90.7 million.

Monthly active users (MAUs) reached a record 91.6 million, up 19% from a year earlier, as families across the globe increasingly integrated Life360’s safety and connectivity features into their daily routines. Australia and New Zealand proved standout regions, with ANZ MAUs rising 28% year-on-year to 3.2 million.

The number of “Paying Circles” - Life360’s unique nomenclature for subscription-paying family groups - grew to 2.7 million, with a record 170,000 net additions during the quarter. The Average Revenue Per Paying Circle (ARPPC) also nudged higher, up 8% year-on-year to US$137.63, thanks to price hikes and uptake of premium tiers, particularly in international markets.

CEO Lauren Antonoff credited the growth to the platform’s evolving relevance: “Our strategy to build a platform that’s relevant to more families in more ways continues to deliver - expanding from location and safety into richer everyday experiences that keep families connected and protected.”

One such “experience” is the company’s new Pet GPS tracker, now available in the US, Canada, UK, Australia, and New Zealand - just in time for the holiday gifting season. Hardware unit shipments rose 15% year-on-year to 900,000, although hardware revenue slipped 4% to US$11.3 million due to discounting and bundled deals.

The bottom line also impressed: net income came in at US$9.8 million, up 27%, while adjusted EBITDA jumped 174% to US$24.5 million. Operating cash flow soared 319% to US$26.4 million, marking the company’s tenth consecutive quarter of positive operating cash flow. Life360 now has US$457 million in cash on hand, thanks in large part to a US$320 million convertible note issued earlier this year.

CFO Russell Burke highlighted the company’s balance between growth and discipline: “With strong core subscription performance, a resilient balance sheet, and durable unit economics, we’re raising full-year guidance for both revenue and Adjusted EBITDA.”

That guidance now stands at US$474–485 million in revenue (previously US$462–482 million), with adjusted EBITDA of US$84–88 million, up from the prior US$72–82 million range.

But perhaps the most intriguing development is Life360’s planned acquisition of Nativo, a U.S.-based adtech firm specialising in native advertising. The US$120 million deal, structured in cash and stock, positions Life360 to build out a contextual advertising platform powered by its first-party location data - potentially unlocking a new high-margin revenue stream.

In the company’s own words, this could “enhance the user experience by delivering contextually relevant advertisements,” which, loosely translated, means monetising its vast user base without alienating privacy-sensitive consumers.

While some may raise an eyebrow at a family-focused safety app veering into adtech, the deal signals Life360’s intent to diversify revenue beyond subscriptions and hardware - a prudent hedge in an increasingly competitive space.

With the company now generating over US$446 million in annualised monthly revenue and showing a clear path to profitability, it’s little wonder that investors on both sides of the Pacific are watching closely. Whether the Nativo bet pays off remains to be seen, but if Q3 is any indication, Life360 is running a tight ship - and has the cash to chart new waters.