OMG Group Secures Major Product Ranging with 7-Eleven

OMG Group has announced a major step forward in its retail expansion strategy, securing product ranging for its Blue Dinosaur snack products in up to 750 7-Eleven stores across Australia. This partnership represents a significant opportunity for increased sales and greater brand exposure in one of the nation’s largest and most recognised convenience store networks.

Under the agreement, 7-Eleven will stock Blue Dinosaur Peanut Butter and Peanut Butter Choc Chip Protein Bars in all 750 stores, as well as the Berry Coconut Bar in 500 stores. These products will be rolled out progressively over the coming weeks, with onboarding already well underway and first sales expected shortly thereafter.

7-Eleven operates across Victoria, New South Wales, Queensland, and Western Australia, employing thousands of Australians directly and through its extensive network of franchise stores. The agreement gives Blue Dinosaur access to a wide and diverse customer base, significantly increasing its footprint in the fast moving consumer goods sector.

This new ranging builds on OMG Group’s recent momentum in the petrol and convenience segment, which has included onboarding with QuikStop and Canteen One retail outlets. These strategic moves follow a record June quarter for the company, during which cash receipts reached $1.656 million, a 42 percent increase on the previous quarter. Online sales also hit a record $568,496, up 75 percent on the March quarter, reflecting strong demand for Blue Dinosaur products through multiple channels.

Chief Executive Officer Alex Aleksic said the agreement with 7-Eleven will provide unparalleled exposure for the Blue Dinosaur brand while unlocking another major sales channel for the business. He highlighted that the combination of new retail partnerships and growing ecommerce sales leaves OMG Group well positioned to continue delivering growth and move toward sustainable profitability.

The company’s broader multi-channel strategy is aimed at diversifying revenue streams and consolidating its position as a leading health and wellness food company. With the 7-Eleven rollout, along with continued expansion through both retail and online platforms, OMG Group is building a strong foundation for long term growth in both domestic and international markets.